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Founder of CanineJoy Gears posing with a beagle dog indoors while sharing the brand story behind durable pet products

Hi, Utkarsh here...

Maxi, our Labrador, had one job - stress-test everything we bought. He took it very seriously.

Like many pet parents, we kept buying products from different marketplaces hoping they would finally last. But most either:

  • broke too easily
  • started rusting
  • became unstable over time

and the genuinely durable options were often absurdly overpriced.

After spending again and again on products that didn’t survive real everyday use, we realised the problem wasn’t just ours.

That frustration became the spark behind CanineJoy Gears - reliable, fairly-priced gear built to survive real pets, not gentle testers.

Photo disclaimer: starring Leo, our self-appointed cover model. Maxi was off-duty.