Maxi, our Labrador, had one job to stress-test everything we bought. He took it very seriously. After watching even the so-called “premium” products break too easily, and the durable ones being absurdly overpriced, we realised the problem wasn’t just ours.

That frustration became the spark behind CanineJoy Gears - reliable, fairly-priced gear built to survive real pets, not gentle testers.

Photo disclaimer: starring Leo, our self-appointed cover model. Maxi was off-duty.